Our Story.
Highlights - Previous Company
Acquired in 2022 for $100M+ and 10X+ ARR multiple.
At the time of acquisition, we had the following metrics:
Growth Rate
LTV/CAC
Net $ Retention
We know what "good" looks like.
We have been fortunate to drive tremendous outcomes for the companies we’ve worked with. Along the
way, we’ve gained valuable insights—both from successes and the lessons learned through challenges.
Through our collective experiences, we can help
de-risk the growth path for companies we work with.
One key lesson we’ve learned over the years: unless you’ve been in the ‘seat’ before, you simply don’t know—especially in startups. We’ve worked with great boards and investors, but you need people in your corner who have lived it themselves. We’ve been there and know what it’s like to have a number over our head.
We are a team of operators with very complementary skill sets that cover the full GTM spectrum.
Team Section.
Mike Feller
Founder
Aaron Lincoff
Managing Partner - Growth
Meghan Foulkes
Managing Partner - Sales
David Greenbaum
Managing Partner - Operations
Key Partner
Second Century Ventures (SCV) is a strategic partner of Ladder. As the venture arm of the National Association of Realtors® (NAR), SCV has a proven track record of investing in high-growth startups, including DocuSign and other industry leaders. With experience working with and investing in hundreds of companies, SCV recognized that Ladder addresses a critical challenge for early-stage startups.
Ladder’s expertise is highly specialized and essential for companies looking to scale efficiently and sustainably.
Together, that 1+1=3 effect is real...
Testimonials
James Wong
Founder of MAXADesigns.com
Ladder completely changed the trajectory of MAXA’s success. As a seasoned SaaS founder, I trusted them with my vision—and they took it to the next level. Their team helped my execs operationalize and scale the magic, delivering real outcomes, proven systems, and results beyond what I imagined.
Dani Maatouk
President and Co-Founder
Ladder GTM has been a game-changer for our one-year-old startup. Their hands-on approach helped us refine our ICP, accelerate our sales pipeline, and train our AEs for long-term success. Our path to growth and market fit is now so much clearer—we’re excited to continue the journey with them.
Inayat Walli
Co-Founder
Ladder doesn’t stop at strategy—they help us do the work. They’ve been in the trenches with us, driving real execution every step of the way. Their guidance consistently translates into tangible growth and traction for Dealius.
Scale Faster
Unlock Growth
Scale Faster
Unlock Growth
Scale Faster
Unlock Growth
Rethink how fast your startup can scale with Ladder.
Growing your startup doesn't have to be an enormous struggle. We've seen the movie before. So we know what to look out for and what levers to pull to unlock growth.
Proven frameworks from operators who’ve scaled, had multiple exits, and learned the hard way—so you don’t have to.
Talk to us to learn more!