Solutions to
Common Challenges.
Poor Gross Retention
Delivering value to clients is so critical, and companies are often way too reactive in driving retention. As a result, outcomes often suffer here, which can pose an almost existential risk to startups.
Client Example:
Zero Expansion/Upsell or Land & Expand motion
A company’s client base can often be a tremendous source of scalable growth.
But very few know how to tap into that or stand up a true Land and Expand motion.
Client Example:
Onboarding taking too long
Onboarding is the first experience a client has in working with companies and plays a critical role in driving retention. Plus, minimizing Time to Value is so important. Problem is a lot of companies really struggle in this area.
Client Example:
Difficulty scaling past Founder-led sales
Making the jump from selling as a founder to building a scalable sales team is one of the biggest challenges for early-stage companies. Many things can go wrong: bad hires, incomplete or ineffective sales processes, and more.
Client Example:
Significant struggle with Outbound sales
Outbound is hard. It requires a full motion, not just a sequence. The game keeps changing, and what worked 2-3 years ago no longer does. But even small wins can lead to big growth.
Client Example:
Running very inefficient & unscalable businesses
A lot of companies just aren’t run well—plain and simple. Many leadership teams don’t know which metrics matter, what they should look like, or how to drive them. Gross Margin and Rule of 40 are great examples.
Client Example:
You Don’t Know
What You Don’t Know.
It’s really important to know what your metrics are.
But not just what they are—where they should be based on your stage. And then, you need to know what levers to pull to drive these metrics.
Some of the primary SaaS metrics that all founders should be familiar with:
Many founders struggle with what to do and when regarding these metrics. And the company stage matters too.
Our Approach aligns with this: we first evaluate where a company stands in each of these areas, which helps us determine where to focus and drill deeper.
If growth is slow, is it due to top-of-funnel issues, poor conversions, wrong sales hires, or retention challenges? These metrics provide a baseline for identifying where to dig in and optimize.
The game changes at each stage of growth:
$0-1M ARR, $1-2M, $2-5M, $5-10M, $10-25M, $25-50M, and beyond.
Many founders—and their teams—struggle to navigate these transitions.
Success Stories:
"Their expertise helped us reduce our burn rate to zero and become a profitable company."
Co-Founder & CEO
J Kuper
"Absolute game changer for me — on a business level and a personal level."
Co-Founder & CEO
Andrew Pawlak
"They genuinely care about our business and want to see us succeed — it’s a real partnership."
Co-Founder & CEO
Obie Walli
Rethink how fast your startup can scale with Ladder.
Growing your startup doesn't have to be an enormous struggle. We've seen the movie before. So we know what to look out for and what levers to pull to unlock growth.
Proven frameworks from operators who’ve scaled, had multiple exits, and learned the hard way—so you don’t have to.
Talk to us to learn more!